Since 2006, Procaffe has been researching the ever growing market demand for a real 100% certified Fair Trade organic coffee.

As a result of intensive research and many discussions had with several Australian coffee roasters, the decision was finally made to develop Procaffe’s own ‘Botanica’ Blend through a fully accredited, experienced and reputable Australian coffee roaster.

The ‘Botanica’ blend unlike some other coffees on the market is 100% Organic and Fair Trade Certified. This means that all the beans in the blend are fair trade and organic and not just a percentage of the beans in the bag.

The 15th December, 2008 is the official release date of the ‘Botanica’ and Procaffe is very excited about the ‘Botanica’ blend as the quality of the coffee and the price point makes the product extremely good value and quality for money when compared to other products available on the market.

In true Procaffe tradition this is just another product that’s been added to the product portfolio as Procaffe continues to grow through its commitment to providing quality products and services to the Australian market which Procaffe sees as a developing market with sophisticated demands.

We are sure consumers will enjoy ‘Botanica’ just as much as we do at Procaffe.